Sustainable agriculture starts with smallholders: the more than 500 million farmers worldwide who grow crops on less than 50 hectares of land. They are responsible for the majority of the world’s cotton, coffee, and cocoa. Until now, it’s been prohibitively expensive to map these farms. That’s why Sourcemap is partnering with Bluenumber to bring its open ID standard to map smallholder supply chains and build the world’s largest smallholder database.
“Consumers and brands want to know that they are supporting sustainable, equitable agricultural livelihoods. Integrating the Bluenumber standard gives our customers the assurance that they are buying from sustainable suppliers, no matter how many or how distributed they may be around the world,” said Sourcemap CEO Leonardo Bonanni.
“Sourcemap defines how data is best used to visualise and analyse supply chains. By working together we offer a solution scaleable to millions of farmers, by recognising them and establishing trust through traceability for any crop” said Puvan Selvanathan, CEO of Bluenumber.
Bluenumber and Sourcemap are committed to supply chain transparency. Following a pilot with the palm oil industry later this year, the Bluenumber standard – and all of the farms that have been mapped – will be published openly on both companies’ websites.